Do you often have a Signage and Wayfinding Emergency?
Signage and Wayfinding Partners are often approached by new and existing clients with signage emergencies. These are typically associated with a lack of early planning for signage and wayfinding elements, tied to construction and renovation projects. Signage and Wayfinding are often the last items on a project check list. While an effective signage and wayfinding program can be difficult to plan and painful to review, it is required to be in place before a new space can be occupied and will greatly impact the users of your new space and their perception of your brand.
How to avoid those Signage and Wayfinding Emergencies
In order to avoid those signage emergencies, partners encourage clients to engage in a signage and wayfinding program early in their planning process. An effective partner integrates with the project team and provides coordination for any project items that will be impacted. By development and implementation of an effective signage and wayfinding partner can:
- Provide accurate initial and ongoing budgets
- Research local codes related to interior and exterior signage
- Assess permitting process and timing
- Provide initial guidance for exterior signage placement that may require power or additional structural support
- Best understand construction and implementation schedules and possible phasing needs
- Ensure integration with interiors, artwork and landscaping
- Avoid installation conflicts associated with construction changes
- Collaborative and support the development of logical room numbering, terminology and wayfinding
- Coordinate and support conceptual donor recognition plan development increasing donor engagement
Most importantly, an effective signage and wayfinding partner is held accountable for the entire development and implementation process. With an effective partner all points of contact, responsibility, and communication are streamlined and the number of errors and assumptions are greatly decreased.
By starting early, Innerface is able to dedicate the time and effort needed to make your project a success and improve the user experience in your new space. For more information on how INNERFACE experiential graphic design team and our local project managers can partner early on your projects and help you deliver a seamless signage and wayfinding process.
The coming together of two hospitals can mean amazing things for a community. For Henry Ford Health System and Allegiance Health this is exactly the intent. As Allegiance Health becomes a part of Henry Ford Health System they plan to invest in improved patient care and improvements in processes. Over the next five years Henry Ford Health System will make upgrades to the Allegiance facilities which include electronic records, ambulatory updates, and new outpatient services. INNERFACE is proud to be a part of this transition by supporting signage and wayfinding changes related to Allegiance becoming a part of the Henry Ford Health System.
INNERFACE has a longstanding partnership with the Henry Ford Health System. Over the years we have partnered with their team to design branded exterior signage/wayfinding standards and implement a consistent Henry Ford brand and image across multiple campus environments. We look forward to working with the Henry Ford Health System team to apply their brand to Allegiance Health locations resulting in a consistent experience for future patients and visitors.
In the more than 45 years we’ve been in business, we often hear the phrase “I hate signs” when we first meet customers. And there’s a reason for it: they’ve never worked with an effective wayfinding and identification system. Signage in a complex public space is a system just like any other, and just like any other system, it’s only as good as the sum of its parts. When the parts don’t work, the system breaks down and the signs become a problem.
INNERFACE has had the privilege of working with over 1000 hospitals in the US and abroad, and by far hospitals are the most complex public environments in any community. Users of hospitals are typically there for one of two reasons:
They need care, or someone they know does.
With high levels of stress, patients and visitors have limited abilities to understand their environment and retain information. Also, differences in language, terminology and culture add a layer of complexity to the needs of patients and visitors finding their way. The wayfinding and identification system must be clear and effective, and has to continually adapt to dynamic care environments. If it isn’t, patients and visitors suffer, and facility leadership hear about it.
We work to resolve all of these challenges as we develop comprehensive wayfinding and identification systems for clients. The experiential graphic solutions we provide are designed to last and to be cost-effective not only when they’re installed, but also for many years of use. We call it “cost intelligence”, and it means that every system we design and implement is flexible, simple, and changeable, without compromising aesthetics. Our graphic standards and online order system make it easy for clients to ensure that wayfinding stays up to date and an effective tool for patients, visitors and staff.
Our customers know that our commitment doesn’t stop once signs are installed. Implementation is just the beginning of a long-term wayfinding strategy. Through continuous support, our goal is to keep wayfinding systems working and looking as good as it did the day they are installed.