Tag Archives: INNERFACE news

Celebrating Anniversaries

INNERFACE is so proud to have so many long standing members of our team. In today’s high turnover environment, it is rare for a company to be able to celebrate as often as we do the experience and longevity of their team. This week we recognized four of these amazing individuals as they celebrate milestone anniversaries with INNERFACE.
Congratulations to:

  • Michael McWilliams – 20 years
  • Hai Nguyen – 15 Years
  • Kimberley McDaniel – 10 Years
  • Megan Dolan – 5 Years

And a big shout out and thank you to the INNERFACE team working together to make every project a success!

Introducing Lucid

Introducing Lucid. Using state of the art technology, we can direct print vibrant, full color graphics directly to almost any substrate. Through their visual impact, these full-color wayfinding and identification signs enhance the environment and the user experience. Our experiential graphic design team can integrate appropriate brand or other visual elements to assist with wayfinding, area identification and land marking.

A variety of available shapes and standard sizes makes development of a complete sign family quick and easy. All Lucid signage can incorporate ADA raised characters/Braille along with an insert to ease maintenance and reduce costs of message changes.

Lucid – bringing your wayfinding to life


Innerface Lucid SignageInnerface Lucid Signage, Religious Wayfinding

Partnership with Third Rail Studios

Third Rail Studios opened their doors in Atlanta, GA in September of 2016 to the creative industry. The first phase of their construction was an adaptive reuse of an existing 130,000 square foot historic GM building to accommodate sound stages, production support, mill space, on site production vendor spaces and up to 30 acres of paved back lot.

With a campus this impressive, it is important to represent the new Third Rail Studios brand well. INNERFACE is proud to be a part of the launch of Third Rail Studios in Atlanta. We have worked with their team on both interior and exterior signage applications to improve the visibility of their brand.

Congratulations on 20 Years of Service

We are proud to have so many long standing employees in the INNERFACE family.  Mai Truong and Hasiba Abawi are celebrating their 20th anniversaries with us.

From our President, Christopher McWilliams :

We are very proud of our dedicated staff who continue to help shape Innerface as “the company that does things right”.   I would like to give special thanks to the following employee milestones; 

Mai Troung – 20 Years
Hasiba Abawi – 20 Years
Mark Redmond – 5 years
Tim Hallman – 5 years

Thank you for the years of dedicated service, commitment, and loyalty.

Rebranding for New Partnership

The coming together of two hospitals can mean amazing things for a community. For Henry Ford Health System and Allegiance Health this is exactly the intent. As Allegiance Health becomes a part of Henry Ford Health System they plan to invest in improved patient care and improvements in processes.  Over the next five years Henry Ford Health System will make upgrades to the Allegiance facilities which include electronic records, ambulatory updates, and new outpatient services. INNERFACE is proud to be a part of this transition by supporting signage and wayfinding changes related to Allegiance becoming a part of the Henry Ford Health System.

INNERFACE has a longstanding partnership with the Henry Ford Health System.  Over the years we have partnered with their team to design branded exterior signage/wayfinding standards and implement a consistent Henry Ford brand and image across multiple campus environments.  We look forward to working with the Henry Ford Health System team to apply their brand to Allegiance Health locations resulting in a consistent experience for future patients and visitors.

How Friendly is Your Campus?

Community Author: Hannah Day
Due to a family emergency I found myself spending a lot of time in an aging hospital waiting room. I won’t soon forget the moment of panic as my fiancé and I first pulled into the hospital parking garage and were suddenly unable to locate the elevator that would take us to the emergency room. We had seen the sign for the main emergency entrance only moments before when pulling into the hospital campus, but that was four floors down. Once inside, the directional signs in the hospital didn’t offer much assistance. In a moment of crisis when we should have been supporting our family, we argued as to which way the sign was telling us to turn.

When navigating a high-stress environment, it is important for information be presented clearly and consistently. This is where a carefully planned and executed wayfinding system comes into play. Making sure that your wayfinding and identification system is not only attractive but functional is a must for healthcare environments.

What Have You Not Thought Of?

If you work in a hospital, you know that place like the back of your hand. Most often if you see a confused couple arguing about the direction they should take you’d be able to set them on the right path verbally. This information, however, should be presented to patients and visitors clearly and consistently without having to take up the valuable time of you or your staff.

Stop and ask yourself; what seems obvious to me but I continually find myself explaining to patients and visitors? The list may be as short as “which elevator should I take to visit the maternity ward” or it could be as serious as a visitor using the wrong entrance unable to locate a family member who is in the emergency room.

If you find that there are directional and identification challenges you often have to commit hours each month to verbally clear up, you might benefit from having an experiential designer survey your campus and provide a Wayfinding audit. These services can help you identify a first time patient or visitor’s frustrations related to finding their way. A survey of your campus can also identify and help to address other issues you might not have thought about, like making sure signs are ADA compliant, or that fire and emergency exits are clearly marked and visible from a distance.

What’s Next?

University SignageYou may realize while reading the information presented here that your campus needs a wayfinding tune-up. Perhaps you aren’t sure that your signs are update with ADA or other code compliance issues. If you have any of these questions, you may be wondering what is next? Thankfully, most wayfinding and identification challenges can be addressed by working with an Experiential Graphic Designer. At INNERFACE, we pride ourselves in offering clients expertise in wayfinding and design. Get in touch today to learn more about how to make your campus a friendlier environment that best represents your brand.


University Digital Signage, University Signage

Pulling Off The Band-aid

Wayfinding for Children’s Hopsital in East Tennessee

I was recently listening to a popular weekly podcast called “This American Life”. The topic being covered was “How to Talk to Kids”. This is a challenge we all can probably all appreciate in some way, and personally I can say that having been a parent now for 22 years, I’m still learning how!

INNERFACE works with a lot of hospitals and healthcare facilities, each facility will have patients from a variety of circumstances, but, all of these organizations exist for one primary reason: to help and care for others. We take pride in the opportunity to be part of that effort, and believe our participation makes a relatively small but significant difference for patients and their loved ones.

Hospitals can be scary places. They’re scary because, among other things, patients and visitors are no longer in control. They entrust their health and well-being, or that of a loved one, to unfamiliar people and places. They surrender a lot of self-control and are frequently powerless in many ways, so the care they receive needs to be based on a sense of trust. This is a trust of both the intent and the ability of the care facility, and those who work there, to promote healing.

03As scary as hospitals can be for adults, the fear that children must feel in a hospital is potentially much deeper and more dramatic. The unfamiliarity that adults feel in a hospital is multiplied by the necessary separation that children experience from those who normally care for them. They not only are away from their familiar routines, they’re frequently away from the people who usually nurture and ensure their comfort.

But kids are no fools. One thing I’ve learned about children is that it’s really easy to underestimate them, to lose sight of their abundant intelligence and insight. They are not unaware, in fact, they’re frequently more aware of their circumstances than many adults. And in a healthcare environment, it’s important to acknowledge and encourage their awareness.


I07NNERFACE has completed a signage and wayfinding project for Le Bonheur Children’s Hospital in Memphis, TN. As a part of the design and development process, we had open discussions about the care process and culture. These conversations brought out ideas that reflected the common beliefs and values among staff and physicians. Patient empowerment was one of the common threads, and the consensus was strong: children need to know that they can trust their care, and in part, that means trusting their surroundings. Turning the hospital into a circus would give them the wrong message, kids know the difference. Artwork was chosen to support this; the emphasis is on craft and materials that the children themselves had chosen.


Le Bonheur Children’s Hospital reached out to local artists in the process of this wayfinding mission. The community got involved to a degree that was unparalleled. It was all about the region, and the vision of a healing environment.

These efforts meant making a complex environment easier to understand, for both children and adults, and that is part of the right message. The wayfinding program at Le Bonheur Children’s pays attention to clarity and simplicity, and has consistent, clear messages throughout. There are no clowns, circus tents, or purposeless ornaments in the program- it supports and reflects the aesthetic and architectural context of the hospital. We’re proud of what we’ve done for the hospital, and look forward to being a part of its evolution over the next several years.

“I hate Signs”

In the more than 45 years we’ve been in business, we often hear the phrase “I hate signs” when we first meet customers. And there’s a reason for it: they’ve never worked with an effective wayfinding and identification system. Signage in a complex public space is a system just like any other, and just like any other system, it’s only as good as the sum of its parts. When the parts don’t work, the system breaks down and the signs become a problem.

INNERFACE has had the privilege of working with over 1000 hospitals in the US and abroad, and by far hospitals are the most complex public environments in any community. Users of hospitals are typically there for one of two reasons:
They need care, or someone they know does.

With high levels of stress, patients and visitors have limited abilities to understand their environment and retain information. Also, differences in language, terminology and culture add a layer of complexity to the needs of patients and visitors finding their way. The wayfinding and identification system must be clear and effective, and has to continually adapt to dynamic care environments. If it isn’t, patients and visitors suffer, and facility leadership hear about it.

We work to resolve all of these challenges as we develop comprehensive wayfinding and identification systems for clients. The experiential graphic solutions we provide are designed to last and to be cost-effective not only when they’re installed, but also for many years of use. We call it “cost intelligence”, and it means that every system we design and implement is flexible, simple, and changeable, without compromising aesthetics. Our graphic standards and online order system make it easy for clients to ensure that wayfinding stays up to date and an effective tool for patients, visitors and staff.

Healthcare WayfindingOur customers know that our commitment doesn’t stop once signs are installed. Implementation is just the beginning of a long-term wayfinding strategy. Through continuous support, our goal is to keep wayfinding systems working and looking as good as it did the day they are installed.


Healthcare Digital Signage, Healthcare Wayfinding

INNERFACE partners with Genesis Health Systems

With a project as big as a new seven story tower addition, Genesis Health Systems is in for an exciting ride. Although expansion/construction projects can be exciting, they also present a unique set of challenges.

Enter our local representative, Matt Burke, who along with members of the Atlanta team met with the team at Genesis on multiple occasions to discuss the advantages of the INNERFACE Design+Build approach to project delivery.  With the end results being cost and time savings for the project, along with a single point of accountability for all aspects of the campus wayfinding and identification master plan development and implementation.

Our scope of work will extend beyond the seven story tower addition and will include integration of the new construction with a campus master wayfinding and identification plan. With a focus on the patient and visitor experience, we will work with the Genesis project team to develop a complete transition plan for the new campus configuration.  This will include temporary signage and supplemental wayfinding tools to help guide patient and visitors during construction.

Partnering with the Genesis team along with project architects, interior designers and landscape planners enables us to deliver an effective campus master wayfinding and identification plan on time and within budget.

It has been reported that the Genesis addition is one of the largest in the mid-west and INNERFACE is proud to partner with  Genesis in creating an environment that meets the growing needs of the community and best serves their needs.