Tag Archives: design

Boys and Girls Club of Metro Atlanta

Boys and Girls Clubs of Metro Atlanta have been helping children and teenagers for over 75 years. Starting with just one club on Washington Street in 1938, they now have over 30 Clubs in the Metro Atlanta area. The club has been helping thousands of children and teenagers each day to reach their full potential through academic success, healthy lifestyles, character development and leadership programs.

 

 

Boys and Girls Club of Metro Atlanta partnered with INNERFACE Architectural Signage to design and implement new interior, exterior custom signage and wayfinding elements for their new and existing facilities. The new signage and wayfinding design was driven to create a friendly and welcoming environment that reflects their brand and mission.

 

Interior Signage

The design and function was needed to work with children and teens for a dynamic learning environment in each classroom. Therefore, we designed and built a modular system to showcase their artwork.

 

 

 

 

For this application, we used a magnetic rail combined multiple frame sizes that can be arranged as needed. It can change quickly based on the day of the week or relevant activity.

 

For each classroom, we designed the frame and rail system with paper grips. This provided additional display opportunities and reduced the number of items taped to the walls. Other custom items included large format graphics, to further enhance the interior spaces and support their brand.

 

Exterior Signage

The new exterior signage was needed to welcome parents and kids, clearly identify and convey basic information related to the specific club’s operating hours. Each facility will have slightly different applications based on zoning and permitting limitations. We designed and built a consistent design that is correctly scaled and branded. Other design variations include internally illuminated and ground lit signage.

 

 

 

 

 

 

Our design and project management team will work closely with each Metro Atlanta location to research signage codes and ensure the best application of the new exterior design. From initial design discussion through permitting, fabrication and installation, our Design+Build approach makes projects easy to manage and guarantees success.

 

Future Plans

 

Boys and Girls Club of Metro Atlanta, will continue to expand with both new and renovated locations. We look forward to creating a long term partnership that will help them develop and maintain their environments. that are innovative, cost effective and best support their mission of academic success, healthy lifestyles, character development and leadership.

 

Download Case Study

 

The Key Moment

We’ve all had them, and they’re always memorable.

The key moments, when something clicks, when everything falls into place. All of the moving parts suddenly look like they belong right where they are. For a design process to create that moment, it takes patience, persistence, and a passion for a solution.

 

All Innerface interior signs have a key, and that key transforms them from a collection of different signs into a system.  It makes them flexible and adaptable, capable of changing at any time. It allows them to respond to change quickly, simply and cost effectively. We have a solution. A core value of change, and a way to make it work.  In more than 48 years, we haven’t looked back, and our system is in more than 12,000 facilities across the country and around the world.

 

Before Innerface started making signs, we were a design firm: Rupert Jensen Associates. 

Almost fifty years ago, the principals of RJA Design, John Rupert and Ken Jensen, spent a year of Saturdays thinking about change.  They met weekly with a variety of users and students from Georgia Tech’s school of Industrial Design.  They asked questions: How much do signs need to change? How often?   What is the simplest, most effective way to change them?

 

Therefore, cost became a focus.  Unlike anything at the time, every state-of-the-art interior sign was silk screened, with each message created individually. Signs were burnished, burned, and printed, and essentially created from scratch.  It was a very expensive and cumbersome process, and it produced a sign with a permanent, unchangeable message.

 

Multiply that sign by hundreds of rooms in the average hospital or office building, and obviously it becomes a significant cost.  Not just when the building opens, but also when someone moves or a department changes. What about someone getting married, promoted, or even fired?  The sign needed to be replaced, with the same costs as when it went up the first time, and with the same amount of needed materials.

 

The discussion pointed to an idea: What if the signs and the messages were separate? What if you could change the message without replacing the sign?

That was the problem and there was a place for a solution.

Clearly, the message needed to be somehow removable and a separate component from the rest of the sign.  An insert was needed, with a pocket to hold it, and a way to change it. It needed to be the least costly part of the sign. The first inserts were paper, and they kept getting stuck.  Maybe a thumb hole?  No, too crude and obvious.  The sign needed to look permanent without revealing that it could be changed.  And paper looks like, well, paper.  Temporary.

 

Furthermore, they needed a key.  A way to unlock changeability, a method for change, of everything from a small room sign to a large and complex directory or directional sign.  A successful system solution is flexible enough to address all interior sign applications, and the key enabled the system to work.

 

We tested dozens of different materials before finding a substrate with the right combination of rigidity and thickness.  With a crescent shaped cut, and a bend in the tab, it became a cleat: something that could lock into a slot in the insert, and remove it from the sign. 

 

Words can’t really do the justice to the elegance of our patented insert key system.

Matt Brown
Matt Brown

Send your address to Matt Brown our Vice President of Design Services, and we’ll send you a personal desktop sign with your name and a key, so you can see for yourself.