Tag Archives: Branding

Phelps Health

Based in Rolla, Missouri, Phelps County Regional Medical Center (PCRMC) has just completed a rebrand and changed its name to Phelps Health. 

 

This rebrand was driven by significant growth over the past several years and a service area that has expanded well beyond the boundaries of Phelps County.  With a six-county service area and inconsistent brand application across multiple facilities, the Board of Trustees voted unanimously in late 2018 to rename the healthcare organization and bring all care delivery centers under the new Phelps Health umbrella.

 

Phelps Health selected INNERFACE as their Design+Build partner for all signage and wayfinding needs related to the brand change.  Our experiential graphic design team worked closely with Phelps Health to consistently apply the new brand across a very wide variety of environments. 

 

Planning & Implementation

Concerned with more than just increasing visibility in the communities they serve; we used the brand change to develop a new wayfinding and identification master plan for each Phelps Health campus that focuses on improving the patient and visitor experience.  By creating a more friendly and consistent environment for care delivery, our goal is to best represent the new Phelps Health brand and increase community awareness.     

 

One of the primary challenges of a healthcare system rebrand relates directly to the diverse array of sign types and applications impacted.  From large acute care campuses to small clinics and practices, the needs are highly varied and space is often limited.  Detailed surveys are needed to assess existing conditions and make recommendations related to sign replacement, retrofit options and modifications to existing signs.  We also used the project to either update or replace all lighting elements with LEDs.  This will decrease energy consumption and long-term maintenance costs while enhancing visibility. 

 

Working across multiple counties or municipal boundaries and potentially with multiple landlords requires research of signage codes and detailed communication as part of the planning process.  Understanding size, location and mounting limitations up front save time and money over the course of the project.  Having an experienced team and single point of accountability greatly compresses the timeline and positively impacts the outcome. 

Design & Wayfinding Solutions

 

With a January 1st deadline, INNERFACE worked together with the Phelps Health team to prioritize implementation across two primary phases.  Working through the holidays, we completed the first phase on time and within budget.   Phase two installation will be complete by July 1st.  The result will be comprehensive exterior identification and wayfinding system that efficiently moves patients and visitors and best represents the new Phelps Health brand in the communities they serve.

Future Plans

The initial brand change project focus and most branded elements were exterior applications.  With the exterior signage, wayfinding and brand change complete, we look forward to working on improvements to the interior wayfinding experience next.  

Phelps Health Future Plans

 

Download Phelps Case Study Here!

 

For more information on how INNERFACE can help with your rebrand or wayfinding project, get in touch.    

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  • For more information on how INNERFACE can help improve your wayfinding signage experience, please contact us.

Introducing Lucid

Introducing Lucid. Using state of the art technology, we can direct print vibrant, full color graphics directly to almost any substrate. Through their visual impact, these full-color wayfinding and identification signs enhance the environment and the user experience. Our experiential graphic design team can integrate appropriate brand or other visual elements to assist with wayfinding, area identification and land marking.

A variety of available shapes and standard sizes makes development of a complete sign family quick and easy. All Lucid signage can incorporate ADA raised characters/Braille along with an insert to ease maintenance and reduce costs of message changes.

Lucid – bringing your wayfinding to life

 

Innerface Lucid SignageInnerface Lucid Signage, Religious Wayfinding

Partnership with Third Rail Studios

Third Rail Studios opened their doors in Atlanta, GA in September of 2016 to the creative industry. The first phase of their construction was an adaptive reuse of an existing 130,000 square foot historic GM building to accommodate sound stages, production support, mill space, on site production vendor spaces and up to 30 acres of paved back lot.

With a campus this impressive, it is important to represent the new Third Rail Studios brand well. INNERFACE is proud to be a part of the launch of Third Rail Studios in Atlanta. We have worked with their team on both interior and exterior signage applications to improve the visibility of their brand.

Rebranding for New Partnership

The coming together of two hospitals can mean amazing things for a community. For Henry Ford Health System and Allegiance Health this is exactly the intent. As Allegiance Health becomes a part of Henry Ford Health System they plan to invest in improved patient care and improvements in processes.  Over the next five years Henry Ford Health System will make upgrades to the Allegiance facilities which include electronic records, ambulatory updates, and new outpatient services. INNERFACE is proud to be a part of this transition by supporting signage and wayfinding changes related to Allegiance becoming a part of the Henry Ford Health System.

INNERFACE has a longstanding partnership with the Henry Ford Health System.  Over the years we have partnered with their team to design branded exterior signage/wayfinding standards and implement a consistent Henry Ford brand and image across multiple campus environments.  We look forward to working with the Henry Ford Health System team to apply their brand to Allegiance Health locations resulting in a consistent experience for future patients and visitors.