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Located in downtown Knoxville, TN, East Tennessee Children's Hospital (ETCH) is a 152-bed Comprehensive Regional Pediatric Center in Tennessee and is accredited by the Joint Commission. With a facility master plan in place that included a $75 million surgery and NICU addition, ETCH partnered with INNERFACE starting in 2013 to begin assessment of the existing campus and development of a new interior and exterior signage standard and wayfinding master plan.
Our design team was tasked with analysis of all wayfinding, traffic flow and identification elements. We created short term solutions for major wayfinding and identification challenges and a long term wayfinding and identification master plan to accommodate the new 5 story surgery and NICU addition. Critical elements to the new interior and exterior design include modularity, brand integration and donor recognition. Our designers worked closely with the ETCH team to make sure that each application met the established goals while focusing on providing patients and visitors the best possible tools to navigate the existing and new spaces and reduce their level of stress.
As we look to the future with ETCH, the next project will be branding all of their facilities and clinics with their new brand. Survey and design work has started on this phase of the project and implementation is likely in the next eighteen to twenty four months.