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We hear it often from clients and prospects, “Nobody look at the signs”. This can be a challenge in potentially high-stress, complex and visually cluttered environments. In order to help combat this issue and offer a more compelling wayfinding and identification message, we recommend integrating impactful visual cues (graphics) with traditional wayfinding and identification elements.
Understanding the challenges that face your patient and visitor audience is critical to creating solutions. With literacy, language, color blindness and information retention challenges, presenting patients and visitors with concise, consistent and visually impactful information is critical. By combining multiple visual cues, you give your wayfinding and identification audience the best chance to not only understand directions to their destination, but also remember where they have been to navigate back to their entry point.
As patients and visitors arrive on your campus and navigate to their destination, they are exposed to many forms of wayfinding and identification information. Providing multiple visual cues greatly increases the chance that information will be recognized and retained. Everyone processes information differently. Some folks remember letters, others are more likely to recall numbers, colors or graphics. Combining these elements in a well-organized way gives your users the opportunity to identify with a visual cue they are likely to retain and use it to help them better navigate your campus.
Integrating large format graphics as part of your wayfinding and identification program allows you to combine the multiple visual cues that provide the most impact on a single platform. These interior or exterior graphic applications can include stand-alone components or combine with traditional wayfinding and identification elements. The INNERFACE IMPACT! system uses the latest in sub-surface direct print technology to provide a cost-effective and durable option for graphics pieces of all sizes and shapes. Once installed, these graphics provide key information related to defining spaces (entrances, elevator banks, parking areas, departments, parking deck floors, etc) and navigating through your complex campus. Your staff and volunteers will be able to tie verbal, written and online directions to the visual elements folks will see as they enter your campus and navigate to and from their destination. Many of the graphics programs that we have created integrate local art or branded graphics to not only assist with wayfinding but also to improve the interior aesthetic and tell your story. Implementing IMPACT! visuals on your campus is a great way to transform and update your wayfinding and identification program while creating a more pleasant, effective and healing environment.